Northern Frights AI Policy

Support Artists, Not Algorithms

Northern Frights does not accept AI-generated artwork, video, merchandise, or promotional content. We stand firmly with human creators. Also, we’ve seen Terminator.

But it’s not just about the robot uprising. AI-generated content relies on stolen artwork, unpaid creative labour, and the devaluation of real human talent. Plus, if we’re being honest, most of it looks hideous and identical.

When selecting traders, exhibitors, creators, or business partners, we look at how you present your brand. If we see AI-generated ads, reels, posters, or promo images, we are instantly out. It tells us our values simply don't align.

Where AI Content is Strictly Prohibited:

This policy applies to anyone working with, selling at, promoting, or representing Northern Frights. AI-generated content must not be used for:

• Products: Anything sold at our events (prints, books, merchandise, artwork).

• Displays: Stall setups, banners, or physical signage.

• Marketing: Social media ads, reels, posters, graphics, or videos used to promote your business.

The Human Element

We do our absolute best to vet everything, but we might occasionally miss something - ironically, we aren't as smart as the robots.

If you spot an AI violation we missed, please let us know. Politely. Don’t be a dick about it.

Anyone found using AI-generated content may be removed from our events, stripped of promotion, and barred from future collaboration.

In short: No robots.